Finding a balance between what your customer wants and what you want to do can be like walking a very shaky tightrope sometimes. You know you should find out more about your customer, about where they are in the consumer buying process and therefore what products or services they actually want — but you really …
Have you ever had the opportunity to share what you know and someone else connected with what you were saying and it was a magical moment — and it all happened on camera? I joined a Zoom conference with the intention of sharing my story about how I wrote just one SEO blog post that …
One of the perfect ways for an introvert to be brave and adventurous is to try new restaurants. Take your favorite extrovert, discover a food you’ve never tried before, and enjoy learning something new. Over the years, my husband and I have tried everything from the commonly accepted Chinese cuisine to the rare Hungarian. I’ve …
UPDATE: If your social media account is hacked and you have your financial information attached to it in any way — even if your account is suspended — CANCEL your card at your bank. CANCEL your PayPal billing agreement. Check your accounts to make sure the hackers did not spend your money. If they did, file …
A couple of months ago, I had the opportunity to be a guest on Pat Flynn’s Ask Pat podcast and I had such a blast. I really felt like Pat understood what I am doing (and trying to do), and he had excellent advice that I know I can use — and so can you. This …
Let’s face it. If you are online and on social media, you’re going to get hacked. Probably more than once. It happened to me yesterday when my Facebook account got hacked. I lost my personal account, access to my two business groups, and to one of my business Instagram profiles. I shared what happened on …
I’ve been running my own business for the better part of two decades — for almost 10 of those years as a work at home mom and a decade as a middle and high school English teacher. One thing I’ve learned about business (and teaching) is that there are patterns: times when you’re productive and …
Press Releases can help your small business gain publicity through the media. Having media attention gives your business credibility. Here are some tips on how to write your press release that will boost its appeal to the right media outlet.Use the Correct Format If you’re an English teacher, you know what I’m talking about. This …
I get it. You’ve invested hours building your website under the (mistaken?!) assumption that if you build what your customers need, they will show up in droves at your virtual doorstep. But that hasn’t happened. You’ve posted in Facebook groups, written dozens of blog posts, googled “How do I get traffic to my website for …
Coming up with the right blog post ideas isn’t easy. You can Google “blog post ideas” and end up with hundreds of them — but which one do you use? You can find yourself scrolling through search engines and social media for hours, finding hundreds of ideas — and not writing a single thing. But …
