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We all know how important social media is for spreading the word about our business. But did you know there are different strategies and tactics for each platform? And did you know that your LinkedIn profile optimization helps attract organic search traffic?
LinkedIn is one platform that doesn't adhere to the other social media norms that want you to stay on their platforms as long as possible. You know those rabbit holes, where you get on to check one thing and hours later you've strayed considerably from your intended task? That's NOT what LinkedIn is about.
I'm pleased to welcome my guest, Shawn Hill, who is a LinkedIn expert and who helps other entrepreneurs optimize their profiles in order to attract their ideal clients. Shawn strongly believes that LinkedIn profile optimization is a strong way to create a good first impression with prospects.
But he's also the first to say not to wait for people to approach you; LinkedIn is about reaching out to others - one to one - to make connections and to have conversations. Shawn is also adamant that users must use a strategy when using LinkedIn otherwise they'll spend years spinning their wheels in frustration, wondering why they don't have any leads.