Episode #6: How Can I Use YouTube for Marketing My Small Business?

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Michelle Boyd Waters, M.Ed.

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reThink Your Lifestyle Podcast
reThink Your Lifestyle Podcast
Episode #6: How Can I Use YouTube for Marketing My Small Business?
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Small Business YouTube MarketingPatrysha shares exciting YouTube marketing ideas to help your small business reach a larger segment of your audience.

If you've heard that YouTube is a great way to market a small business, but have no idea how to get started, my colleague Patrysha has returned to help us learn how to get started.

This time we get to hear how she started out with a Super 8 video camera and a dream to be a broadcaster. Instead, she turned to small business marketing and coaching, which she's been doing for more than 20 years. 

She answers questions that teachers starting small businesses have about YouTube: 

  • How can I use YouTube as a small business marketing tool?
  • What equipment do I need to record? Do I need to buy a camera?
  • How can I repurpose my video content for more marketing purposes?
  • What tools do I need to record and transcribe and caption my videos?
  • Can I use YouTube to market if I hate being in front of the camera?

You can reach Patrysha through her websites and social media below:

Tools mentioned in this episode include:

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About the Author

I chose to proactively retire from the classroom teaching and share my gifts in a different context. I'm a damn good teacher and I'm tired of working within a frustrating system that won't let me do what I know is right. So I'm taking my business full time -- and I'm still educating, still making a difference in the world. And I want to help you do the same.

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Tags: Patrysha Korchinski, YouTube Marketing
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