How to Face Your Copywriting Fears,

Harness Every Word You Write for More Clients

and Customers -- All Without Hiring a Team of Costly

Freelance Writers

Let's be real, shall we? Copywriting is confusing. You're right to be leery of it, considering the shady practices that sell in obnoxious or unethical ways. You've probably experienced high pressure tactics or heard stories of scammers who disappear into the night after fleecing their buyers and you don't want to be like that. Good! Because that's not what this toolkit is about.

Copywriting isn't about being unethical when describing your product and it's not about trying to force a customer to buy something they don't need.

Copywriting is a tool for serving your community and providing them with value.

Good copywriting enables you to sell to your audience -- after all, you're running a business -- without feeling slimy or unethical. It enables you to connect to your audience so they know that you care about them and have their best interests at heart.

With a great product or service and effective copywriting, your customers will be happy to buy from you. They may even thank you for your products, services, and affiliate recommendations because you will have truly helped them solve a problem.

But what if I Don't Have Money or Time to Hire a Copywriter or Take a Course?

There is a better way to write great copy than to hire expensive copywriters or spend massive amounts of time or money. Not only will you save time and money, but you'll also be able to create copy that you can reuse to develop your own repeatable and profitable templates and processes.

Think about what it would mean for your business if you could easily write copy that educates your audience, encourages them, and closes the sale for you.

That's exactly what you'll be able to do when you develop a copywriting system based on proven strategies, frameworks, and phrases.

Inside the reThink Your Lifestyle Copywriting Toolbox, I'm sharing with you my personal stash of templates and swipe files, along with lessons on how to use them so that I make more sales without hiring a team of writers or spending hours agonizing over the page.

How It Works

Copywriter's Toolbox includes fill-in-the-blank templates and swipe files for headlines, closings, call to action, benefits, motivating phrases, and more. You'll have the words you need to convince your ideal customers to buy from you.

The pre-heading swipe file includes straight-to-the-point sentence templates that help you connect with your audience immediately.

Our headline swipe file includes examples that you can modify to grab your reader's attention.

Power words and phrases help persuade your audience and motivate them to take action.

The Call to Action swipe file includes a list of examples that you can modify to motivate your readers to take a specific action that you suggest.

Our closings and sign-offs swipe file includes lists of examples that can be used to build trust and confidence with your readers.

The Postscript/P.S. is a high traffic element in your email that appears below your signature. It's your last persuasive offer and our examples will help provide several variations so you can find the ones that work best for your audience.

Transitions help keep your readers moving from one paragraph to the next. Our swipe file contains a list of 170 phrases to keep your audience reading.

The benefit bullets swipe file provides examples of features along with the benefits your customers really want to know about and explains why customers should buy.

Our motivating phrases swipe file contains examples of phrases that will help you tap into your customer's emotions and circumstances that may prompt them to take action.

10.

The price justification swipe file is a list of example phrases you can use to excel in the most challenging area of selling products or services -- determining what price to charge.

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Copywriter's Toolbox is Right for You if...

You have a product or service to sell, but you don't have any sales copy yet and you have no idea how to start writing any.
Your have sales pages and you've written emails, but they aren't working. Leads aren't clicking and customers aren't buying.
You're out of ideas and getting frustrated. You're worried you aren't making an impact on your audience.

Copywriter's Toolbox is Definitely Not for You if...

You already have copy written for all of your sales pages, emails, and landing pages and swipe files of effective templates and phrases at your fingertips.
Your existing copy is converting happy customers who click the links in your emails, sign up for your opt-ins on your landing pages, and buy your products.
You know exactly how to reach your customers and can do so without stressing, spending a lot of money, or writing and revising for hours.

Here's Everything that's Included in Copywriter's Toolbox:

Copywriting Lessons

Learn how to develop an understanding of what will motivate your ideal customer to buy your products or services or click the link in your email.

10 Templates & Swipe Files

Hundreds of phrases and examples are included in our resources to help you communicate with, connect to, and motivate your customers.

bONUS! FAQ sWIPE fILE

You know you need to include an FAQ on your sales page, but how do you know what your frequently asked questions are if your product is new? Start with these examples!

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FAQ

Do I have to have a website or email list to use these?

This toolkit is provides you with lessons, templates, and swipe files to help you write persuasive content for an audience of your ideal customers. We use emails, sales pages, landing pages, and blog posts in our examples, but you can adapt these templates and phrases for use in audio or video marketing, as well.

How is this toolkit delivered?

When you purchase this toolkit, we'll setup an account in our secure member area where you can login at any time to download the swipe files or read through the copywriting lessons.

What if I don't understand something or have a questions? Can you help?

Yes! You can leave a comment on the lessons page and I'll respond there or start a thread in the Facebook group.

money back

100%

7 day guarantee

100% Money Back Guarantee for 7-Days

Purchase With Confidence...It's Risk Free!

If, for any reason, you don't like this amazing toolkit, you can get a full refund anytime within 7 days after your purchase. If you have any issues, just get in touch with our friendly support team and they'll either help you out until you get the results you need or give you a swift refund.

About Your Copywriting Coach

Michelle Boyd Waters, M.Ed. is a writer, educator and entrepreneur with 10 years experience in the classroom and 20+ years experience writing copy that has sold everything from web design services to lesson plans. She founded and sold a web hosting and design company after walking away from an award-winning journalism career to stay home with her kids. After becoming a high school English teacher, she founded an educational publishing company to help teachers, writers, and students share their stories.

Copywriting Toolbox:

Loads of Templates & Phrases
to Help You Write More, Sell More, and Do The Work You Love

Available for a limited time for just...

$27

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