Michelle Boyd Waters, M.Ed. | October 15, 2021 6:20 am

Perhaps it’s starting to become evident at this point how important a sales funnel is for your online business success. Sales funnels facilitate your ability to build trust with your customers. Trust is the key to having a profitable funnel, and it can be quite simple.

There are times when you, the business owner, need to make the decision to give away a product of value. Something your customers will know is a top-notch giveaway. Most often, the best sales funnel system starts out with a free product, and then begins to gain momentum with something at a low price, then on and on gradually increasing the value and the price of your offers.

Eventually, the trust and confidence between you and your prospects will reach a point where you can break out the dealmaker item you’ve been preparing. This is your product, which carries the larger ticket price, and your customers won’t even hesitate to purchase it. This is a result of the time you have spent building that relationship of trust and confidence.

Keeping you customer in control of the business relationship, with them able to severe the ties without worrying about any risk, is what will sustain their trust in you and your business.  These are essential keys – it’s all about your customer, building their trust and serving their needs. Sales always come afterwards in this particular line of priorities.

Once trust is established and prospects have become customers, they’ve entered your sales funnel, then you can begin to offer your higher end products. Earn your prospect’s trust with valuable and quality information and you will have a company built with a positive and solid reputation. 

What is a sales funnel strategy that works?

Are you still thoroughly confused about how to design a sales funnel that will grow your list, build a relationship with your customers based on trust, AND provide you with ongoing, reliable income in exchange for your efforts and expertise?

If you cringe at the mere thought of the word funnels (or still have no idea what I'm talking about) no worries. You are not alone.

It's probably one of the most confusing marketing terms in use today, but you don't have to stay confused.

My friend Cindy Bidar, who've I'm known online for decades and whose courses and coaching I have purchased myself, has created an amazing beginner-level training that will take you by the hand and guide you through all the baffling parts, such as:

  • How to figure out which tools you really need
  • How to know which opt-in offers will attract actual buyers (not just freebie seekers)
  • How to create a user flow that makes sense to your customers
  • And more!

Here is what Cindy has included in this step-by-step training course:

  • 7 video lessons in bite-size chunks organized so you can refer to them again and again as needed
  • 7 printable worksheets & checklists to help you set your goals, decide next steps & build your funnel
  • Dozens of opt-in ideas you can use as an entry to your funnel & compelling title ideas you can swipe
  • A tools comparison chart I used myself in deciding how to build my funnels for this website and reThink ELA.

If you're ready to plan your sales funnels so you can start building trust with your customers and being the solution to their problems, just check out Cindy's Funnels 101 course here.

Still Not Sure You're Ready to Build Your Sales Funnels?

Just enter your name and email address in the form below and we'll send you more information on how you can start and grow your business online.

About the Author

I chose to proactively retire from the classroom teaching and share my gifts in a different context. I'm a damn good teacher and I'm tired of working within a frustrating system that won't let me do what I know is right. So I'm taking my business full time -- and I'm still educating, still making a difference in the world. And I want to help you do the same.

Posted in: Collaboration
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